Small Business Spotlight: Prepping for Tax Season with Amzuri
James Marthan is CEO and chief product architect at Amzuri. Amzuri offers accounting software and service that provides the financial tools and data to help entrepreneurs grow their innovative ideas into successful businesses.
We talked with James Marthan about Amzuri’s time-saving accounting services and its approach to making life easier for busy entrepreneurs. Learn how small-business owners can save time – and prevent headaches – during tax season.
What is your background?
I have always been interested in business and entrepreneur. I think it is in my DNA because my parents and siblings have all been business owners. I founded Amzuri when I was 20 during college. I discovered the idea when first doing my taxes and learning out painful the process was.
Tell us more about how you started?
We launched in 2011 with a staff of veteran CFO-level accountants and financial consulting strategists. We provide accounting and tax services to all levels of organizations, from Fortune 500 to small, local businesses. We offer businesses of all size a complete tax and financial accounting service that allows them to focus on their core business.
How did you recognize the need for Amzuri services?
I recognized the new when I need the same type of services for previous business I had owned and operated. And, I saw a gap between this need and what the accounting service market had to offer. We are essentially accounting and tax business consultants with a set of automated services.
What sets Amzuri apart from companies with a similar services?
It is the hybrid service model we offer than differentiates us in the market. We combine accounting and tax professionals with high tech automated software solutions to offer our clients an unmatched solution. Our solutions focus on our clients' bottom line and not just "compliance", which most of our competitors only focus on. We are truly our clients' partner.
What common problems do businesses deal with relative to taxes?
Tax code knowledge, time, and procrastination. Businesses are too busy focusing on their core mission - providing a service or making a product - to be focused on taxes. There are so many competing priorities for most business, such as operations, sales, marketing, etc. to allow them to add taxes and accounting to the list.
Further, it doesn't really make sense for businesses to do their own taxes given the tax code complexity and the potential for errors, which could result in significant penalties or missed tax deductions/credits.
How do you sell a small-business owner on outsource accounting?
We merely leverage client referrals and recommendations - they are our best sales people. Further, we find we identify the best clients this way too, meaning ones that want and appreciate our services. However, when we do approach prospective clients, we simply demonstrate the value of our services and results with past performance case studies and metrics. We have before and after tax results to show new clients, as well as, can use their own tax data to demonstrate our value.